If you are looking to grow your network but are not sure where you should begin, this is the article for you. Many business owners are in the dark on how to attract subscribers to their email lists, and this article can help you figure out a strategy that works.
Include a confirmation page prior to finalizing an email subscription with a visitor. This will allow your customer to be sure that they want to receive mail from you. This might feel redundant, but you will ensure more targeted readers and fewer complaints about spam or email abuse.
Choose themes for your marketing emails which build on special occasions and holidays. You should plan your entire year around these special days. Develop relevant campaigns for important retail holidays such as Christmas, Valentine's day, Easter and other important dates. You can also add extra marketing campaigns during slow periods of the year to boost sales.
Every email should contain one clear message. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. People will appreciate having access to clear information and not having to read through a long email.
Try to make the message in your emails sound somewhat personal. The recipients are far more likely to respond positively to an e-mail that isn't overly formal and distant. If your message is sent by the President, CEO or other company bigwig, it will have a bigger impact on your customers.
Include a customer incentive in your emails. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
Use few graphics when creating email marketing programs. Many email programs will block out graphics, making it a waste of time to utilize them. As well, email programs will be more likely to identify your email as junk if it's got too many graphics.
When a customer buys something from your business, send an email that encourages him to contact you should he need the same kind of product in the future. Give them information on why they should shop with you rather than competitors. End your email with a 30-day guarantee of your service or a money back guarantee.
Include your personal branding in the emails you send to your list. This brand recognition will increase their attention to your messages. Consistency between your emails and your website will make your emails look familiar to recipients so that they are less likely to delete them.
Set a solid schedule for when you will send newsletters out and abide by it. Your newsletters should go out on the same day of the week each week, and, if possible, at the same time of day. People who subscribe to your mailing list will expect to receive messages as often as you said you'd send them, and will be looking for your messages at the usual time.
Avoid sending your email marketing near holidays. Your emails may get overlooked since many people aren't around their computers at this time. This is not a hard rule and some holidays will require communications. For example, if you're having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
If you have developed a strong brand image, make sure your emails reflect this branding. Use the same color scheme and add your logo to each email you send. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. If they feel like they're in control over the process, they will feel more comfortable.
When following up with your customers, it's an excellent idea to send out a follow-up email with a coupon offer. Add a link to the email that includes what will happen if they follow the link. The end of the email could tell them that they can save a lot of money by checking out your coupons.
You should endeavor to make your emails seem as personal as you can. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. An example of this is including the reasons that they signed up for your emails if you know that information.
After reading this article, you now have a wealth of information that is sure to help your email marketing strategy. If necessary, reread this article, and ensure you have truly taken in all of the information available.
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